For chiropractic clinics

Your front desk is on hold with Sun Life again. New patients are calling.

Your front desk spends 2–3 hours a day on hold with Pacific Blue Cross, Sun Life, and Manulife verifying coverage. While she's on hold, new-patient calls hit voicemail — and by tomorrow that patient is at the next clinic that picked up. MPG's AI receptionist catches those overflow calls, runs a proper chiro intake (MVA, complaint, previous chiro history), and books straight into Jane App or ClinicSense.

Book a 15-min call → See live demo

Built in Edmonton · $397/mo all-in · Books into Jane App + ClinicSense · PIPEDA-aligned

It's not a staffing problem. It's a capacity problem.

We've worked with independent chiropractic clinics across the Edmonton region. The same five things keep coming up.

Problem 1

Insurance hold-times eat the day

Verifying coverage for one MVA patient = 25–40 minutes on hold. Multiply by 5–10 verifications a day and your front desk is on the phone with insurers for half her shift. Live new-patient calls hit voicemail. Existing patients can't get a question answered.

How MPG fixes it

Overflow handler for the busy hours

When your front desk is on another line, the AI picks up. It runs the intake your front desk would, captures the carrier and complaint, and either books direct or hands her a complete summary so she's not starting from scratch when she calls back.

Problem 2

Hiring a second receptionist costs $3,500/mo all-in

You've thought about it. Once you add CPP, EI, benefits, vacation, and the cost of training someone for two months, you're at $3,500–$4,200/mo for a part-time second person. And she still goes home at 6pm.

How MPG fixes it

$397/mo. Never goes home.

One-tenth the cost. Handles overflow during business hours, full coverage after-hours and weekends. Doesn't replace your front desk — she's irreplaceable for the in-clinic patient experience. The AI handles the calls she physically can't get to.

Problem 3

MVA patients have a narrow booking window

A motor vehicle accident patient calls about Section B coverage. They need to be seen quickly and the intake is specific (date of accident, claim number, adjuster, prior conditions). Voicemail loses them — they call the next clinic that knows MVA intake.

How MPG fixes it

MVA-specific intake flow

AI recognizes "I was in an accident" or "Section B" and switches to MVA intake. Captures date, claim number, adjuster, prior chiro, current symptoms. Books to the right provider in your Jane App schedule. Your front desk gets a clean MVA file ready for verification — no back-and-forth.

Problem 4

After-hours calls are pure leakage

Patient throws their back out at 7pm. Calls your clinic. Voicemail. Calls the next clinic on Google. They book there. By morning your front desk doesn't even know the call happened.

How MPG fixes it

Full evening + weekend coverage

AI runs 24/7. Evening, weekends, stat holidays. Handles same-day urgent bookings into your next available slot. Patient hears a calm, human-sounding voice and gets booked while their pain is still in the moment.

Problem 5

Your front desk is exhausted

She's the face of the clinic, doing intake, billing, insurance verification, payment processing, and phones — all at once. She's good at it, but she's burning out. Mistakes creep in. Patients notice.

How MPG fixes it

Take the phone off her plate (partially)

AI absorbs the spikes. Your front desk gets to actually engage with the patient in front of her instead of triaging a third concurrent call. The clinics we've worked with report their front desk stops looking exhausted within two weeks.

What it looks like in practice

2:18pm. Thursday. Your front desk is on hold with Manulife.

A real-feel transcript of an inbound new-patient call while she's stuck on verification. Same flow we ship to chiro clinics on day one.

📞 Inbound — (780) 555-0256 → Riverbend Chiropractic main

Riverbend Riverbend Chiropractic, how can I help?

Caller Hi, I tweaked my lower back yesterday lifting a box. It's not getting better. Are you taking new patients?

Riverbend Yes we are, and lower-back is one of the things we see most. Quick few questions so I can get you to the right doctor. Is the pain mostly on one side, or center?

Caller Mostly the left side, kind of running down into my hip.

Riverbend Got it — sounds like it might be a sacroiliac involvement. Is this work-related, motor vehicle, or just lifting at home?

Caller Just at home. Moving stuff in the garage.

Riverbend Okay, not WCB or Section B then. Do you have extended health benefits — Sun Life, Manulife, Blue Cross, anything like that?

Caller Manulife through my work.

Riverbend Perfect. Our front desk will verify your coverage when she has a sec, but in the meantime we can get you booked. Have you been to a chiropractor before, or is this your first time?

Caller First time.

Riverbend Got it — first visit is a full assessment plus initial adjustment, about 45 minutes. Dr. Mehta has openings Friday at 11am or 3:30pm. Which works?

Caller Friday 3:30.

Riverbend Booked. You'll get a confirmation text in a minute with a new-patient intake form. Fill it out tonight if you can — saves us 15 minutes Friday. Can I get your name and email?

↑ Jane App, by 2:20pm: "NEW PATIENT · 45-min initial · Dr. Mehta · Fri 3:30 · LBP left side, SI involvement, 24hr · home lifting injury · Manulife benefits (verification pending) · 780-555-0256 · intake form sent · transcript →"

$397/month. About 1/9 the cost of a second front desk.

Flat rate. No per-call. Less than one MVA patient's first month of care. Frees your existing front desk to actually run your clinic.

AI Receptionist · Chiropractic
$397/mo CAD
+ GST · No setup fee · 30-day cancel
  • 24/7 call answering, unlimited minutes
  • Chiro-specific intake: complaint, MVA/WCB, prior chiro history
  • Direct booking into Jane App or ClinicSense
  • Front-desk handoff alerts with complete patient summaries
  • Monthly recap: new patient intake, source, conversion data
Book a 15-min call

The math on a 2-practitioner clinic.

A 2-practitioner clinic in Sherwood Park captured 21 new patients in their first month — none of which their front desk had to handle directly. Front desk insurance-verification time dropped ~7 hours/week because she finally had time to do real-time phone verification instead of calling back at the end of the day. Annual AI cost: $4,764.

Live in 5–7 business days. We integrate with your Jane App or ClinicSense, learn your provider preferences, your MVA intake protocol, your direct-billing carriers, and your same-day urgent care policy.

Built in Edmonton

Founded and operated in Alberta. We know AB Section B, WCB processes, and the major Canadian extended-health carriers.

PIPEDA-aligned

Patient call data handled per Canadian privacy regulations. Recordings stored on Canadian-region infrastructure.

GST-eligible invoicing

Proper Canadian invoices with GST broken out. Clean for your accountant, deductible as a business expense.

Real AB business

Alberta business number 2027988886. Service agreement, insurance certificate, and references on request.

Give your front desk her day back.

15 minutes. We'll show you the AI taking a sample new-patient call in your clinic's name with your real PMS and MVA intake. If it doesn't fit, we'll say so straight up.

Book a 15-min call See live demo first