60% of new-patient calls in dentistry happen between 5pm and 9pm — when your front desk is already gone. By morning, the patient with the throbbing molar has booked the practice down the road that picked up live. MPG's AI receptionist answers in one ring, runs a proper dental intake, verifies insurance carrier, and books straight into Tracker, Dentrix, Open Dental, or Curve while the patient's still on the phone.
Your new-patient acquisition cost in dental is real money — Google Ads, hygienist referrals, Healthgrades reviews. Voicemail turns it into ad spend that didn't convert. Here's where it's leaking, and what the AI fixes.
Patient ignored the toothache all day, finally has 15 minutes after dinner, picks up the phone. Your front desk is gone. Voicemail. The patient calls the next practice on Google in the morning — usually one that did answer the night before.
AI answers in your practice name from 5pm through morning, weekends, and holidays. Runs the same intake your front desk would, sets the expectation, books the slot. Patient hangs up feeling like they've been taken care of — by 8am you have a confirmed appointment.
Your front desk spends 2-3 hours a day on hold with Pacific Blue Cross, Sun Life, Manulife. While she's on hold, new-patient calls hit voicemail. She's not slacking — she's drowning.
AI catches calls when your front desk is on another line. It does the first-pass intake — name, insurance carrier, urgency, new vs existing — and either books direct or hands off a complete summary so she doesn't have to ask the same questions twice when she calls back.
Voicemail asks them to "leave their name and we'll get back to them in the morning." By morning they've called three other practices. The first live pickup wins — every time.
The patient hears a calm, human-sounding voice, gets booked, and gets a confirmation text within 60 seconds. No "we'll call you back." Their decision is made before they hang up.
Most answering services can't tell Pacific Blue Cross from Sun Life, don't know what direct billing means, can't quote a hygiene appointment timing, and don't book into your PMS. They take messages. That's it.
AI knows the major Canadian insurers, knows direct-billing status, knows the difference between a recall, a new-patient exam, and a same-day emergency. Books direct to Tracker, Dentrix, Open Dental, Curve, ABELDent, or Cleardent depending on what you run.
You spend $X on Google Ads, get Y new patients. You assume the rest are word-of-mouth. You can't see how many calls came in, how many were captured, how many turned into bookings. The funnel is invisible.
Monthly recap with: total calls answered, new-patient inquiries, bookings made, no-shows, source-of-call attribution where possible. Now you can actually calculate cost-per-acquired-patient. Your marketing dollars stop being a guessing game.
A real-feel transcript of an inbound new-patient call after your front desk is gone. Same flow we ship to dental practices on day one.
Aspen Dental Aspen Dental, how can I help?
Caller Hi, I've had a toothache for like four days and it's getting worse. Are you accepting new patients?
Aspen Dental We are, and I'm sorry — four days is too long. Let me get you sorted. Quick question first: is the pain sharp when you bite down, or more of a throbbing that comes and goes?
Caller Throbbing, mostly. Worse at night.
Aspen Dental That sounds like it might need a same-day look. Do you have dental insurance, and if so which carrier?
Caller Yeah, Pacific Blue Cross through my work.
Aspen Dental Good — we direct-bill Pacific Blue Cross, so you wouldn't pay out of pocket for anything covered. Have you been seen at our practice before, or is this your first time?
Caller First time.
Aspen Dental Got it. I've got an emergency new-patient slot tomorrow at 8:40am with Dr. Patel, or 1pm if morning's tough. Which works?
Caller 8:40 works.
Aspen Dental Booked. I'm sending you a confirmation text right now with the address and an online intake form to fill out tonight — saves 15 minutes at the office. If the pain gets unbearable, you can take ibuprofen, but try not to bite on that side. Can I get your name and email?
Caller Jasmine Carter, jasmine.c@…
↑ Tracker / your PMS, by 7:34pm: "NEW PATIENT · Jasmine Carter · 780-555-0211 · Pacific Blue Cross (direct bill) · throbbing tooth pain 4d · booked Dr. Patel 8:40am · intake form sent · transcript →"
Flat rate. No per-call. Less than your front desk's lunch break. The first new patient captured this month covers the year — and they'll average $1,800+ in lifetime value at most general practices.
Founded and operated in Alberta. We know the local insurance landscape and the major Canadian carriers.
Patient call data is handled per Canadian privacy regulations. Recordings stored on Canadian-region infrastructure.
Proper Canadian invoices with GST broken out. Clean for your accountant, deductible as a business expense.
Alberta business number 2027988886. Service agreement, insurance certificate, and references on request.
We'll show you the AI taking a sample after-hours new-patient call in your practice's name, with your real insurance carriers and PMS. No deck. No pressure. If it doesn't fit, we'll say so.